Simmons OneView

Summary:

Features demographic and psychographic data on U.S. adult consumer trends with consumer profile reports regarding product and brand usage, spending behaviors, lifestyles and attitudes as well as media use. Allows 5 simultaneous users. When you are done with your search, select the Sign Out button on the upper right-hand side of the page to free up the seats for others.

About this resource:

Features demographic and psychographic data on U.S. adult consumer trends with consumer profile reports regarding product usage, brand preferences, spending behaviors, lifestyles, attitudes as well as media use. The academic version has a 2-year lag time.

Access requirements:

 Allows 5 simultaneous users. When you are done with your search, select the Sign Out button on the upper right-hand side of the page to free up the seats for others. 

Tutorial or Research Guide: http://guides.library.pdx.edu/simmons
This resource appears in the following subjects:
Licensed for use by on-site patrons and current Portland State University students, faculty, and staff.