MSI Reports: Working Paper Series

Summary:

Features working papers and special reports authored by leading marketing and management scholars on a broad range of marketing topics.

About this resource:

Features working papers and special reports authored by leading marketing and management scholars on a broad range of marketing topics. Offers new knowledge on MSI (Marketing Science Institute) research priority topics pertaining to those issues, chosen by MSI member companies, in need of academic research.

Licensed for use by on-site patrons and current Portland State University students, faculty, and staff.